by Ranger Kidwell-Ross, Editor of and Executive Director of the World Sweeping Association.

When I came down to The Residency’s lobby the next morning, our Roots driver from the night before was there waiting. (That’s something I saw time and again in India: people tended to be early for appointments, if anything.) When Malcolm emerged a few minutes later we were ushered out of the hotel and into the very considerable heat of the Coimbatore morning.

Only a few minutes were needed to get to the Roots main management and engineering campus. However, for someone not used to India and its traffic patterns, as well as driving on the ‘opposite’ side of the road, it was such an interesting experience that I thought you’d enjoy riding along. I even requested that the driver play some music on the radio so you could get a better experience out of the ride. I suggest you take a look at the 2.5-minute video embedded below before finishing up with this episode.

At the Roots complex we were scheduled to meet with the company’s top executives, including Mr. Ramasamy, Chairman, and his American-educated son, Varun Karthikeyan, the Managing Director. After traveling so many miles around the world to see the Roots operation, I was excited to actually be going to meet the people running this organization that sold products around the world.


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